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12 July 2010 ~ 5 Comments

Why the Synergizer?


Written by : Richard

It hit me that some people might not get why my name is the Synergizer here on Innovative Visionary. When the idea for this site popped up while talking with a couple locals I decided it would be cool to pick a buzzword that you absolutely hate and use that as your Superhero name. For me that word is synergy.

Synergy - my most hated buzzword
A perfect example of this bullshit notion of synergy that business people love to abuse is the in the movie “In Good Company.” If you haven’t seen it I suggest you change that because it’s a great film about life and business. I don’t want to get to into what was said in the movie but the attached picture is the hand motion the business folks always make when they are talking about synergy. Whenever I hear someone use that word I always think back to this movie. And I always seem to give the same “eye rolling” look of disgust the person using it, though that’s more of a reaction to the words coming out of the persons mouth then a reference to the actual movie.

For anyone who writes a post, all I ask is that you pick your most hated buzzword and convert it into your new persona. Hatred of marketing garbage that those worthless human beings spew is what drives this site and we embrace that hate. So here is the question, which spin hating, misinformation bashing super hero for justice would you be? For I am…..The Synergizer. :)

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  • http://nwiblogs.blogspot.com daltonsbriefs

    For me the term of least endearment is “quality”

    Since everyone uses it, it now means exactly nothing. As a matter of fact putting the word quality in your collateral material or mission statement is so worthless that IMHO it shows an inability to communicate. I hereby nominate Quality as being the worst buzzword … worse than Synergy (now of course I’m a little biased)

  • http://www.mustudios.com/ The Synergizer

    But with my word I can bring synergy between “quality” and “a commitment to excellence” to take that meaningless garbage to the next level. :)

  • http://www.digitalbart.com digitalbart

    This reminds me of an IBM ad done a while back.
    http://www.youtube.com/watch?v=cgeLY7CL5IE

    I never liked “out of the box” but I did find a great list of some buzz words on Wikipedia.

    http://en.wikipedia.org/wiki/List_of_buzzwords

  • http://www.mustudios.com/ The Synergizer

    I love it, those IBM ones are great and saving the innovation one for my next post on….The Face of Innovation. :)

    Thanks